When you have the best offer on the market, it’s a challenge to consistently stay in the lead. Securitas Direct started their journey using motion graphics to explain their solutions. The result was a short web film aimed at potential new customers. By leveraging Securitas’ distinctive attributes, we created playful motion graphics geared toward baiting new customers. The concept of an alarm may seem like a rigid topic. However, the possibilities are endless with Fishy Minds.
Instead of driving down the common “this is how it works” route, we produced a sequence of high-quality animated scenes illustrating common threats. A robust security camera follows, alleviating the ‘what if’ cycle inside all of us.
The visually alarming scenarios presented, such as malware and identity theft, are easily identifiable by different work industries and can be experienced within various business situations.
By concentrating on feelings of apprehension and anxiety, heightened engagement from an audience is more strongly achieved. We approach every project with empathy because by humanizing a brand, businesses can strike a long-lasting connection with its customers.