Hyresgästföreningen is an organisation that wants to make it easier for tenants to influence their living standards. In their new campaign they wanted to convey the message that “together we are stronger” in a three part animated series. A request was to make Björn, a prominent figure in the organisation, the voice and the face.
We wanted to combine the warmth and playfulness of Björn with the punch of the message and decided to go with a lot of color and humor in bringing the vision to life. This resulted in a lighthearted, familiar tone in line with Hyresgästföreningen which was able to deliver the statement in a very accessible way.