Toyota CH-R & Lexus LC | Askling Bil

When Askling Bil asked us to promote their latest campaign about two recently released car models, the Toyota C-HR hybrid and luxurious Lexus LC, we came to their visual rescue. We were excited to have free reign over the project, with the only restriction being that within 30 seconds we should present two different cars in the same animation. It sounds like too much information for a half minute spot doesn’t it? But not if you keep it minimal, fast and rhythmic! Impacting diverging markets made us drill down to find an effective way to promote two different products in a short amount of time. So we stuck with a bold black and white color theme. Nothing is more colorful than black & white, right?

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