Can you imagine how many elements are needed to manufacture a modern truck? We didn’t know exactly ourselves, but now we do. The purpose of this project was to visualise the production systems of Mjölby’s Toyota Material Handling truck factory, Sweden.
From a simple a dot, we created a detailed and realistic 3D animation, bringing to life the inner workings of Toyota’s production facility. We tackle the obstacle of presenting complex processes in a way that’s easy to understand, but doesn’t bore tech-savvy consumers.